Wayward is embracing strong cultural identities with a British fashion collection for the Spring/Summer 2019 season.
The capsule consists of graphic-heavy garments that are presented in on the canvas of traditional contemporary streetwear silhouettes. There are a few references that hint at the British influence over the capsule. Such an instance includes the Staffordshire Bull Terrier which is presented on a white t-shirt. The Spring/Summer 2019 capsule also reaches to some international references, one of which is the picture of Patti Smith who has been recognized for her influence in the punk and poetry scene of the 60s and 70s.
The British fashion collection by London-based Wayward exudes skate vibes throughout and is sure to offer an agreeable option to consumers.
Graphic-Heavy British Fashion Collections
Wayward Boasts Some Strong References in Its Latest Line
Trend Themes
1. Graphic-heavy Fashion - Disruptive innovation opportunity: Incorporating bold graphics and visual designs in fashion collections to attract a younger, bolder consumer base.
2. British Cultural Influences - Disruptive innovation opportunity: Infusing cultural references and symbols from specific regions into fashion collections to create unique and meaningful experiences for consumers.
3. Retro and Punk Revival - Disruptive innovation opportunity: Tapping into nostalgia and subcultural movements, such as punk, to create fashion collections that resonate with consumers seeking a rebellious and edgy aesthetic.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Leveraging graphic-heavy designs and cultural influences to differentiate brands and capture consumer attention in the competitive fashion industry.
2. Streetwear - Disruptive innovation opportunity: Incorporating traditional contemporary streetwear silhouettes with graphic-heavy designs to tap into the growing demand for urban-inspired fashion.
3. Skate and Lifestyle - Disruptive innovation opportunity: Bridging the gap between skate culture and fashion by blending skate-inspired designs with wearable and trendy garments for consumers seeking a unique and authentic style.