The Británico English Institute knows that being able to speak another language is extremely valuable and can open some huge doors career-wise. However, on LinkedIn, it noticed that a lot of Peruvian people weren't able to speak English. To reach out to these Peruvian people, Británico set up a strange stunt, which involved sending these people a request to connect from themselves.
The fake profiles borrowed the pictures of LinkedIn users and imagined them as powerful English speakers with amazing job positions, employed by huge companies like Google, Facebook, Twitter and major magazines like Vogue. The profiles were designed to direct LinkedIn users to Británico's website and the campaign was effective at increasing visits to the site by 23%.
Lookalike Language Campaigns
Britanico Sent People LinkedIn Requests from English-Speaking Clones
Trend Themes
1. Lookalike Language Campaigns - Using fake profiles that borrow the pictures of LinkedIn users to create powerful English speaking clones that direct users to a language service
2. Online Language Learning - Non-traditional approaches like Lookalike Language Campaigns are disrupting the online language learning industry and creating new opportunities for growth
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Industry Implications
1. Language Learning - The language learning industry can benefit from using non-traditional approaches to increase its reach and tap into new markets
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3. Marketing and Advertising - The marketing and advertising industry can leverage Lookalike Language Campaigns as a way to engage with consumers in new and innovative ways, increasing brand awareness and customer engagement