Burger King’s body spray, Flame, recently launched in the UK with none other than Piers Morgan of ‘Britain’s Got Talent’ leading the pack.
The ad features a scantily clad Piers Morgan dripping in Flame, the men’s fragrance that has "the scent of seduction with a hint of fire-grilled beef."
The hilarious print ads feature Piers Morgan in nothing but a loin cloth covering his goodies. What could possibly go better with a night of Piers Morgan judging on ‘Britian’s Got Talent’ than the sweet sensual smell of beef juice?
Beefy Fragrance Ads
Piers Morgan is the New Face of Burger King Body Spray
Trend Themes
1. Celebrity Endorsements - The use of celebrities to promote products such as body spray offers a disruptive innovation opportunity to increase brand visibility and appeal.
2. Unconventional Fragrances - The introduction of unexpected scents like fire-grilled beef in body spray presents a disruptive innovation opportunity for the fragrance industry to stand out and attract new customers.
3. Humorous Advertising - The use of humorous and unconventional ads, such as featuring a scantily clad Piers Morgan in Burger King's body spray campaign, presents a disruptive innovation opportunity to capture consumer attention and create memorable brand experiences.
Industry Implications
1. Celebrity Endorsements - The use of celebrity endorsements in the fragrance industry offers a disruptive innovation opportunity to enhance brand image and drive sales.
2. Fast Food - The intersection of the fast food and personal care industries, demonstrated by Burger King's body spray, presents a disruptive innovation opportunity for fast food chains to expand their product offerings and diversify revenue streams.
3. Print Advertising - The use of unconventional and humorous print ads, like Burger King's body spray campaign featuring Piers Morgan, presents a disruptive innovation opportunity for the advertising industry to create engaging and memorable campaigns.