Trader Joe's is giving you the opportunity to enjoy a classic European treat on demand with the debut of its new Brioche Style Liège Waffles.
Made for Trader Joe's by a supplier in Belgium, the Liège Waffle dough is made from a simple combination of flour, yeast, water, and salt. Cultured butter, pearl sugar, and egg are also added to give the waffles a buttery, brioche-like flavor and a denser profile. The bits of sugar throughout the waffles also add a satisfying crunch and a touch of sweetness. Best of all, Trader Joe's Brioche Style Liège Waffles can be enjoyed at room temperature, right out of the package. So grab one on your way out the door, or pause for a moment to enjoy your waffle with a little drizzle of maple syrup.
Grab-And-Go Belgian Waffles
Trader Joe's Just Dropped New Brioche Style Liège Waffles
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1. Ready-to-eat European Treats - Convenient, pre-packaged European confections bring international flavors to everyday consumers without the need for preparation.
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Industry Implications
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