Mulberry's 'Brilliant Britain' celebrates the country's traditions and knack for excellency. Be it food, lodging or fashion, the UK has been home to some of the world's top names and products, and the posh company has yet to leave a stone unturned in its quest for a leading review of the nation.
The description of Brilliant Britain does an excellent summary of the venture: "Mulberry goes beyond the bunting to champion the unsung heroes, craftsmanship traditions, and unique characteristics that make Britain great."
The romantic pictures and editorial content hone in on the Bodleian Library, Miranda Watkins, Alexander McQueen, Mangerton House and more, providing a stylish wrap up of the region. The projects #BrilliantBritain hashtag is now being used to market the online feature.
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Mulberry's 'Brilliant Britain' Celebrates UK Tradition
Trend Themes
1. Local Traditions Revival - Brands are exploring ways to highlight and promote local traditions to appeal to consumers looking for authentic experiences.
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Industry Implications
1. Tourism and Hospitality - The tourism and hospitality industries can use this trend to create authentic cultural experiences for their customers.
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