French-Italian outerwear brand Moncler commissioned the Los Angeles-based artist duo FriendsWithYou to design a line of bright fashions for the fall and winter seasons. The new line of jackets and sweaters are all designed around the themes of magic, luck and friendship. Each piece of new clothing is infused with playful and cheery vibes.
The line is titled 'Happy Virus' as a reflection of the feelings that are associated with the clothing. The idea is to use bright colors and quirky cartoon graphics to conjure happy emotions, which will be infectious to those who see the new fashions.
Happy Virus was created in honor of Moncler's grand opening of its flagship store located in Ginza. The new bright fashions will be on sale at the brand's new location on October 24th and 25th. After the launch in the new store, the entire line will be available in all global stores.
Magic-Themed Jackets
These Whimsically Bright Fashions were Created by 'FriendsWithYou'
Trend Themes
1. Bright Fashions - The use of bright colors and quirky graphics in fashion design presents opportunities for disruptive innovation in the apparel industry.
2. Playful Vibes - Infusing playful and cheery vibes into clothing can create new experiences and attract a younger consumer segment, leading to disruptive innovation in the fashion industry.
3. Emotional Fashion - Designing clothing to evoke specific emotions, such as happiness, offers disruptive innovation opportunities to enhance the connection between fashion and personal expression.
Industry Implications
1. Apparel Industry - The use of magic-themed jackets with bright colors and playful vibes can disrupt the traditional fashion market by appealing to a wider audience.
2. Fashion Retail - Introducing whimsically bright fashions in retail stores can create immersive brand experiences and attract new customers, driving disruptive innovation in the fashion retail industry.
3. Art and Design Collaboration - Collaborations between fashion brands and artists can lead to disruptive innovation by pushing the boundaries of traditional fashion design and creating unique aesthetic experiences.