The first part of the highly anticipated third season of Bridgerton is set to premiere in May and to build on fans' excitement, Bath & Body Works announced a year-long partnership with Netflix, introducing a line of Bridgerton-themed personal care products. In all, there are more than 30 products in five different scents—and Bath & Body Works' loyalty rewards members will get exclusive early access to Diamond of the Season, a featured fragrance with notes of sparkling peach, daffodil and jasmine.
Also in the line of romantic regency personal care products, Bridgerton fans will find aromatic body lotions, soaps and candles.
To bring the news of the Netflix x Bath & Body Works collab to the masses, a life-sized, fragrance-emitting Diamond of the Season three-wick candle is stationed at The Flatiron Plaza for a limited time.
Modern Regency Bodycare
Netflix & Bath & Body Works Created a Bridgerton-Themed Personal Care Line
Trend Themes
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Industry Implications
1. Beauty & Personal Care - Exploring new avenues in product development by blending storytelling with fragrance and design.
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3. Event Marketing & Experiential Retail - Creating engaging and memorable encounters for consumers by integrating product launches with immersive activations.