Nexhop is a startup, conceived in Canada before being launched in India, that is designed to make it easier for brick-and-mortar stores to integrate modern technology into their sale processes.
The company makes it easier than ever for customers to discover the inventory of retail stores online, enabling them to make better informed purchasing decisions. Customers are given the option of picking up their item immediately from the store in question without waiting for delivery, putting them in a position of control. Return customers are also given incentives including special deals and discounts.
The offline retail market is expected to be home to a trillion dollar market within the next few years, and Nexhop is looking to take advantage of this by blending the best advantages of online and brick-and-mortar stores.
Convenient E-Retail Services
Nexhop Brings Modern Sales Tech to Brick-and-Mortar Stores
Trend Themes
1. E-retail Integration - Nexhop demonstrates the trend of integrating modern technology into brick-and-mortar stores, making it easier for customers to discover store inventory online and make informed purchasing decisions.
2. In-store Pickup - Nexhop showcases the trend of offering in-store pickup options, allowing customers to immediately collect their purchased items from the physical store, giving them control over their shopping experience.
3. Customer Incentives - Nexhop highlights the trend of providing special deals and discounts to return customers, incentivizing loyalty and driving repeat business.
Industry Implications
1. Retail Technology - Nexhop provides a disruptive innovation opportunity for the retail technology industry by bridging the gap between e-commerce and brick-and-mortar stores, enhancing the customer experience.
2. Online-to-offline (O2O) Retail - Nexhop taps into the O2O retail industry by facilitating seamless online-to-store transitions, creating a convenient shopping journey for customers while capitalizing on the trillion-dollar offline retail market.
3. Sales and Marketing - Nexhop presents a disruptive innovation opportunity for the sales and marketing industry by leveraging technology to empower customers with better purchasing decisions and providing incentives for repeat business.