H&M and East-London bicycle company Brick Lane Bikes have teamed up to create a line of clothes, which joins function and urban style into one.
When first hearing of this collaboration it may seem to be a bit odd especially when considering H&M has yet to team up with anyone else other then fashion brands. However, once you take a gander at the teaser film, it is easy to see how it unexpectedly appears to be a perfect fit. Not surprisingly, the collection is primarily made with cyclists in mind. There is also a sustainable component to the garments as part of H&M's Conscious work, which is also associated to the healthy and environmentally conscious bike riding lifestyle.
For now, all we have to gander at is the teaser trailer, which will be available in stores come March 7, 2013. For Brick Lane Bike fans and cyclists alike, be sure to mark your calendars for this is sure to be a fashionable unveiling.
Tailored Cyclist Fashions
Brick Lane Bikes and H&M Team Up to Create an Unexpected Collection
Trend Themes
1. Sustainable Fashion - The collaboration between H&M and Brick Lane Bikes highlights the growing trend of sustainable fashion, incorporating environmentally conscious practices into clothing design.
2. Functional Urban Wear - The collection combines fashion and function, catering to the needs of urban cyclists by offering stylish clothing that is designed with their lifestyle in mind.
3. Unconventional Collaborations - This unexpected partnership between H&M and Brick Lane Bikes represents the trend of unconventional collaborations, bringing together brands from different industries to create unique products.
Industry Implications
1. Fashion Retail - The collaboration between H&M and Brick Lane Bikes creates opportunities for fashion retailers to expand their offerings by combining fashion with specialized sports gear.
2. Sustainable Apparel - The sustainable component of the collection opens up opportunities for the sustainable apparel industry to partner with lifestyle brands, promoting environmentally friendly clothing.
3. Bicycle Industry - The partnership between H&M and Brick Lane Bikes highlights the potential for the bicycle industry to collaborate with fashion brands, bridging the gap between fashion and sports gear.