Craft beer brand BrewDog is gearing up to launch an extensive assortment of sustainable dog products just in time for International Dog Day.
The craft brewery has collaborated with top sustainable suppliers to create a range of dog accessories and attire that are bound to appeal to pet owners. The collection comprises plush toys and opulent beds from the eco-conscious pet brand Settle, along with beer-themed accessories.
In addition to its range of dog merchandise, BrewDog offers various perks for beloved furry friends. These include
'Pawternity Leave,' a fully paid week off work to establish a strong bond with a new puppy or rescue dog, as well as
'Dog Pawties,' an in-bar party experience centered around your canine companion.
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Trend Themes
1. Sustainable Dog Products - Craft beer brand BrewDog collaborates with sustainable suppliers to create a range of eco-friendly dog accessories and attire.
2. Beer-themed Dog Accessories - BrewDog introduces a collection of dog accessories inspired by their craft beer brand.
3. Pet-friendly Work Perks - BrewDog offers unique benefits for employees with dogs, such as 'Pawternity Leave' and 'Dog Pawties.'
Industry Implications
1. Craft Beer - Craft breweries can explore collaborations with sustainable suppliers to create unique dog merchandise tied to their brand.
2. Pet Products - The pet industry can expand its offerings by incorporating sustainable and beer-themed dog accessories and attire.
3. Corporate Benefits - Companies can consider implementing pet-friendly work perks like 'Pawternity Leave' and 'Dog Pawties' to attract and retain employees.