In all likelihood, the last time you saw the handled glass jug behind Brew York City branding was in a movie or an old television show. These big beer bottles are rarely discovered anywhere outside of historic bars and antique shops. As plenty of time has passed, CBX intelligently decided to bring them back, affording a renewed freshness to their look.
To complete Brew York City branding, just simple cursive white lettering outlines the name. This retro beer packaging strategy fits well with the theme of the growler bar. Patrons are served at the counter, choosing their preferred poisons and having their ale-colored jugs filled up for them. It's all very old world -- once more, modern because such methods were forgotten for a while.
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
Trend Themes
1. Revived Beverage Vessels - Opportunity for businesses to reimagine and reintroduce antique beverage containers as a unique selling point.
2. Retro Packaging Strategy - Opportunity for brands to incorporate vintage design elements into their packaging to appeal to nostalgic consumers.
3. Old World Brewing Methods - Opportunity for breweries to embrace traditional brewing techniques to create unique and authentic products.
Industry Implications
1. Beverage Packaging - Opportunity for packaging companies to design and produce custom antique-style containers for beverage brands.
2. Hospitality - Opportunity for bars, restaurants, and hotels to create a nostalgic and unique experience by serving beverages in antique containers.
3. Craft Brewing - Opportunity for craft breweries to differentiate themselves by using traditional brewing methods and serving their beer in vintage-style vessels.