Aviation-themed British watchmaker Bremont has teamed up with bicycle racing and lifestyle label Rapha to launch the Bremont Rapha MBIII timepiece, which will be available exclusively to Rapha Cycling Club members.
The luxurious new watch features a 43mm grade 5 titanium case with a technical matte black coating and a one-of-a-kind knurled aluminum barrel. On the inside, the timepiece comes equipped with a black metal dial that features Super-LumiNova coated hands. Meanwhile, the dial's second hand comes dressed in Rapha's signature pink, which adds a pop of color to the otherwise sleek and understated piece.
In terms of power, the Rapha MBIII timepiece comes equipped with a modified caliber 11 1/2"’ BE-93-2AV automatic movement, which boasts 43 hours of reserve power, a Rapha-themed rotor, and GMT functionality.
High-End Cycling Watches
Bremont Teams Up with Rapha to Launch the Bremont Rapha MBIII
Trend Themes
1. Luxury Cycling Accessories - The collaboration between Bremont and Rapha highlights the potential for high-end cycling accessories to become more mainstream, presenting a potential opportunity for luxury brands to target the cycling market.
2. Technical Matte Coatings - The Bremont Rapha MBIII features a technical matte black coating on its case, suggesting a potential trend towards industrial-inspired finishes on luxury goods.
3. Signature Branding Accents - The Rapha MBIII watch incorporates a pop of color in the form of Rapha's signature pink, presenting a potential opportunity for subtle yet powerful branded accents on luxury goods.
Industry Implications
1. Luxury Goods - The collaboration between Bremont and Rapha highlights the potential for luxury watch brands to target the cycling market with high-end accessories.
2. Cycling Apparel - The partnership between Bremont and Rapha highlights the potential for premium cycling apparel brands to expand their product lines into accessories, such as high-end watches.
3. Industrial Design - The Bremont Rapha MBIII's technical matte black coating suggests a potential opportunity for industrial-inspired finishes on luxury goods across various industries.