Bremer Bank focuses on progressive ways to elevate the digital and physical customer experience, landing on the solution to create a new design made to serve the community. The Fargo location underwent a customer-focused renovation.
Consumer Banking Manager, Andi Burkhart states, "Our goal is to remove any perceptions that a bank is stale and impersonal. This new design allows us to be welcoming and collaborative while still being professional and confidential when needed." There is a coffee bar to the left of the reception, offering local free coffee that rotates between a new local brand bi-weekly. It also features streamlined technology, new monitors, and more throughout the entire building to encourage collaboration and easy accessibility.
Remodeled Modern Bank Spaces
Bremer Bank Updates its Fargo Branch Focused on the Community
Trend Themes
1. Collaborative Banking Spaces - Creating banking spaces that encourage collaboration and offer additional amenities to customers beyond banking opens opportunities for banks to become community hubs.
2. Digitally Focused Banking Experience - Incorporating technology throughout banking spaces can streamline processes and increase accessibility for customers, providing opportunities for further innovation and development.
3. Personalized Banking Spaces - Tailoring banking spaces to the local community allows for a more personal and welcoming banking experience, creating a competitive advantage for banks and increasing customer satisfaction.
Industry Implications
1. Banking - There are numerous opportunities for banks to innovate their physical spaces and digital offerings to provide a more personalized, collaborative, and innovative banking experience to customers.
2. Coffee - Partnering with local coffee brands to offer free coffee to customers creates a unique experience while promoting local businesses and creating an additional revenue stream for some coffee brands.
3. Technology - Providing streamlined technology within banking spaces creates opportunities for companies to innovate further, producing banking machines which are easy to use and even more accessible for everyone.