This clever print ad, created for a maternity magazine, aims to convince breastfeeding mothers that without using Garmastan lotion, breastfeeding can be very painful.
It is a double spread ad with the two pages glued together. When you tear the pages apart, the baby’s mouth tears off the nipple on the page. Ouch!
At the very least, I’m sure this would be enough to convince first time mothers - who don’t know what to expect from breastfeeding - to buy the product.
The ad was created by Lithuanian advertising agency MILK Vilnius.
Torn Nipples To Target Mothers
Garmastan Lotion Ads
Trend Themes
1. Maternal Health - Creating innovative solutions that help mothers to overcome the challenges associated with breastfeeding.
2. Creative Advertising - Using unconventional and thought-provoking advertisements to sell products to target audiences.
3. Visual Impact - Utilizing impactful and emotive images in advertising to gain the attention of potential customers.
Industry Implications
1. Maternity Products - Developing and marketing products that help improve the breastfeeding experience for new mothers.
2. Advertising and Marketing - Creating innovative ads that capture the attention of target audiences and convey the benefits of products or services.
3. Print Media - Continued investment into printing, despite digital disruption, given the power of creative print ads to capture attention and drive sales.