In an increasing trend of fashion and celebrities helping the fight against AIDS and cancer, Sass & Bide has teamed up with Aussie singer Natalie Imbruglia to help Fashion Targets Breast Cancer- a charity close to Sass & Bide designer Heidi Middleton's heart.
Middleton was diagnosed with breast cancer last year. Now recovering, she along with Sarah-Jane Clarke her partner at Sass & Bide have designed a punky, Eighties vibe tank dress entitled , 'The Mad Ones' available exclusively at net-a-poter.
See more stories about fashion & celebs helping raise awareness and funds to fight serious diseases:
Fashion Targets Breast Cancer
Natalie Imbruglia with Sass & Bride
Trend Themes
1. Fashion for a Cause - Celebrities and fashion brands team up to fight against serious diseases through awareness and fundraising.
2. Charitable Collaborations - Fashion brands collaborate with charities to create exclusive collections with proceeds going towards medicinal research and care.
3. Celebrity-endorsed Fundraising - Celebrities utilize their platforms to raise awareness and funds for medicinal research and care.
Industry Implications
1. Fashion Industry - The fashion industry can leverage their resources and audience to create positive change and advance medical research.
2. Non-profit Industry - Non-profit organizations can partner with fashion brands and celebrities to leverage their influence and raise funds for important causes.
3. Pharmaceuticals Industry - Pharmaceutical companies can partner with charitable organizations to invest in medical research and promote awareness about serious diseases.