This effective breast cancer awareness campaign, created by advertising agency Memac Ogilvy in Dubai, saw a one-breasted mannequin placed at lingerie and swimwear boutique, Bare Essentials.
Breast self exam tags and stickers were also placed inside the fitting rooms.
This is a very creative, high impact campaign in the fight against breast cancer. I’m sure that for many women, seeing a mannequin with one breast, which represents a post-mastectomy female, would hammer the message home that not having their breasts examined regularly can lead to tragic consequences.
One Breasted Mannequins
Breast Cancer Awareness Dolls
Trend Themes
1. Breast Cancer Awareness - The trend towards raising awareness about breast cancer is driving innovative campaigns that use creative messaging and visual cues.
2. Health Education - Innovative companies are using creative tactics to educate women about the importance of early detection and regular breast self-exams.
3. Social Responsibility - Companies are recognizing the importance of promoting social responsibility through campaigns that raise awareness about important health issues like breast cancer.
Industry Implications
1. Advertising and Marketing - Companies with expertise in advertising and marketing are well-positioned to create impactful campaigns that raise awareness about breast cancer and other important health issues.
2. Healthcare - Healthcare professionals and organizations can help drive innovative campaigns to educate women about the importance of breast self-exams and early detection.
3. Fashion and Retail - Retail companies can use their platforms to promote social responsibility and raise awareness about important health issues like breast cancer through innovative campaigns like one-breasted mannequins.