Social commentators argue that it is bad form to break up with someone via e-mail.
I wonder what they will have to say about these eCards, which are designed for people to anonymously inform their partner via e-mail that they may be infected with an STD.
These eCards are being touted as a public health courtesy, but in my opinion this is just really bad etiquette.
Be warned, a syphilis scare may be on its way to your inbox soon. Check out InSpot.org at about 0:45 on the video above.
STD eCards
Using E-Mail to Break Bad News
Trend Themes
1. Anonymous STD Notification - There is a potential opportunity for disruptive innovation in providing anonymous STD notification services through email or other digital platforms.
2. Digital Public Health Tools - The development of digital public health tools, such as eCards for STD notification, presents an opportunity for companies and organizations to provide innovative solutions for health education and disease prevention.
3. Digital Etiquette - As more communication occurs digitally, there is an opportunity for companies and individuals to innovate in the realm of digital etiquette, setting new standards for appropriate ways to convey sensitive information electronically.
Industry Implications
1. Healthcare - The healthcare industry can leverage digital tools to improve patient education and disease prevention, with STD eCards as one example of a potential solution.
2. Digital Marketing - Digital marketing companies can provide services for creating and distributing eCards to raise awareness of public health issues and promote disease prevention.
3. Technology - Technology companies can develop digital solutions that address the need for anonymous notifications of sensitive health information, such as eCards for STD notification.