The Brooklyn-based, female-founded tea brand Dona boasts The Breakfast Set—a perfect and healthy indulgence that can be gifted to a loved one.
The Breakfast Set includes the Dona Masala Chai Concentrate, Zero Waste Chai Spice Dust, and Chai Streusel Granola by Jamie’s Farm. As one can probably tell, the range is inspired by chai which is differentiated from tea because of its strong CTC base. An acronym for 'Cut, Tear, Curl,' CTC is a method of processing black tea in which the leaves are passed through a series of cylindrical rollers.
Dona's Masala Chai Concentrate is brewed in small batches. It is "perfectly spiced and lightly sweetened."Its notes of organic black tea, cardamom, ginger, cinnamon, cloves, and black peppercorn pair well with the Chai Streusel Granola by the NYC-based Jamie’s Farm.
Chai-Inspired Breakfast Sets
The Breakfast Set by Dona Includes Three Chai-infused Products
Trend Themes
1. Chai-infused Food and Beverage Products - Opportunity for food and beverage companies to infuse chai flavors into their products and offer unique taste experiences to consumers.
2. Healthy Breakfast Sets - Opportunity for companies to create breakfast sets that include healthy and indulgent products to cater to health-conscious consumers.
3. Zero Waste Products - Opportunity for companies to create zero waste products that promote sustainability and eco-friendliness in the consumer goods industry.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to innovate and create unique products by infusing chai flavors.
2. Health and Wellness - Opportunity for health and wellness companies to cater to health-conscious consumers by creating healthy yet indulgent breakfast sets.
3. Sustainability and Environmentalism - Opportunity for companies to promote sustainability and reduce waste by creating zero waste products in the consumer goods industry.