It use to be that if you missed the 10:30 am cut off at Mcdonald's you were no longer eligible to order off of the breakfast menu. This is no longer the case as stating this October, consumers can order all day off of the breakfast menu at over 14,000 different locations. This is a big leap for the fast food chain that will now be competing with other eateries that offer the similar menus for 24-hour periods.
McDonald's often receives customers looking to order off of its breakfast menu at later hours, so it makes sense that the brand would take the logical next step. The menu will carry the McCafe line as well as offer popular items such as Egg McMuffins and hash browns.
All-Day Breakfast Menus
McDonald's Now Serves All Day Breakfast to Eager Diners
Trend Themes
1. All-day Breakfast Menus - The trend of offering all-day breakfast menus allows fast food chains to cater to customers' demand for breakfast items at any time, disrupting the traditional time restrictions.
2. 24-hour Menus - The trend of offering 24-hour menus challenges traditional dining hours, providing convenience and disruptive innovation opportunities for restaurants to capture late-night customers.
3. Expansion of Breakfast Menu Options - With the expansion of breakfast menu options, fast food chains can tap into consumers' desire for variety and customization, presenting opportunities for disruptive innovation in the breakfast industry.
Industry Implications
1. Fast Food - Fast food chains can leverage all-day breakfast menus to attract and retain customers, introducing disruptive innovation to the fast food industry.
2. Restaurant - The availability of 24-hour menus presents disruptive innovation opportunities for restaurants by expanding operating hours and attracting a larger customer base.
3. Breakfast Food - The expansion of breakfast menu options offers disruptive innovation opportunities in the breakfast food industry, allowing for new and exciting menu offerings to cater to consumer preferences.