This creative bread packaging design by Julie Ferrieux serves a double duty—in addition to helping you get a loaf of bread home from the store safely, the sheath surrounding a portion of the bread can also be transformed into a birdhouse.
The birdhouse takes shape thanks to several small folds on the paper wrapper, which also happens to be printed with strategically-placed prints and patterns to indicate roofs, interiors and sides. This way, any crumbs that are collected from the bread bag can be fed to birds rather than tossed into the trash. A full set of instructions on how to assemble the birdhouse can be found on the reverse side of the paper wrapper, making it easy to assemble after it is no longer needed on the loaf of bread.
Birdhouse Bread Packaging
This Bread Packaging Design Doubles as a Bird Feeder
Trend Themes
1. Sustainable Packaging - Creating packaging designs that serve a secondary purpose, like a birdhouse, promotes sustainability and reduces waste.
2. Circularity - Designing packaging that can be repurposed or reused encourages the circular economy and reduces strain on resources.
3. Interactive Packaging - Incorporating interactive elements into packaging, such as assembly instructions, enhances consumer engagement and creates a memorable brand experience.
Industry Implications
1. Food Packaging - The food packaging industry can explore innovative designs that promote sustainability and provide added value to consumers.
2. Consumer Goods - Consumer goods companies can incorporate interactive elements into their packaging to differentiate themselves and foster brand loyalty.
3. Eco-friendly Products - Eco-friendly product manufacturers can adopt circular packaging practices to align with sustainability goals and appeal to environmentally conscious consumers.