At CES 2015, the BRAVEN Balance is being introduced as a Bluetooth speaker that's ideal for those who live active lifestyles.
With its anti-slip exterior and IPX5 waterproof rating, the Bluetooth speaker is suited for both indoor and outdoor use, capable of tolerating those inevitable spills and drops. The easy-to-carry speaker was designed to be as slim as can be, perfect for slipping into a backpack or a bag before hitting the court, gym or the track. Another great feature of the Bluetooth speaker is that it has a built-in 4400mAh battery that's capable of charging mobile devices as needed. Plus, the speaker can be turned into a hands-free speakerphone with a built-in noise-canceling microphone. The BRAVEN Balance is available in six different colors, including lively lime green and black to suit all.
Lively Mobile Speakers
Launched at CES 2015, BRAVEN Balance Speakers Suit Individuals on the Go
Trend Themes
1. Outdoor Bluetooth Speakers - Opportunity for companies to develop durable outdoor speakers with waterproof capabilities and built-in features like charging mobile devices and hands-free speakerphone.
2. Active Lifestyle Tech - Potential for businesses to create tech products specifically designed for individuals with active lifestyles, offering features like anti-slip exteriors and slim designs.
3. Multipurpose Portable Speakers - Disruptive innovation opportunity to design portable speakers that serve multiple functions, such as charging devices and acting as a speakerphone.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can explore the market for outdoor Bluetooth speakers and active lifestyle tech products.
2. Sports and Fitness - Sports and fitness industry can incorporate active lifestyle tech products into their offerings, catering to individuals who enjoy outdoor activities.
3. Mobile Accessories - Mobile accessories industry can develop multipurpose portable speakers that offer additional features like device charging and hands-free communication.