Both large and small brands are the subject of online conversation. Whether they participate or not, there’s no getting around it. ‘Brands in Public,’ created by Seth Godin, is a new site that gives brands more power to control and shape online conversation.
At a cost of $400 USD per month, ‘Brands in Public’ offers a "unified public-facing dashboard that gives any brand the chance to lead the discussion," according to Springwise. In this way, diverse conversations about the brand whether they appear as tweets, blog posts, or videos, are aggregated to allow the brand to curate the information. It allows highlighting of particular tweets, adding information from its corporate site and it even offers ways to get in touch.
Brand Discourse Control Centers
'Brands in Public' Aggregates Feeds and Conversations
Trend Themes
1. Online Brand Conversations - Brands have the opportunity to control and shape online conversations about their products or services.
2. Unified Public-facing Dashboard - A unified dashboard provides brands with the power to curate diverse conversations across various online platforms.
3. Brand Discourse Aggregation - The ability to aggregate conversations about a brand allows for easy curation and management of information.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry could benefit from using unified brand discourse control centers to maintain a positive online presence.
2. Social Media Management - Companies specializing in social media management can explore integrating unified dashboard solutions to help brands take control of their online conversations.
3. Brand Reputation Management - Brand reputation management firms can offer services that leverage brand discourse aggregation to effectively monitor and shape online brand conversations.