Newfoundland-born fried chicken chain Mary Brown’s may be best known for its fried chicken sandwiches, but now the chain is giving fans something a little different with the release of its brand-new Grilled Chicken Sandwich.
The brand-new Grilled Chicken Sandwich is actually the first-ever non-deep-fried option to join the Mary Brown's chicken sandwich lineup. The tasty new offering consists of a seasoned and grilled chicken breast fillet paired with shredded lettuce, sliced tomato, red onions, and the brand’s exclusive Sidekick Sauce. The whole thing is also served on a premium brioche bun.
To celebrate the exciting new launch, Mary Brown's is offering free Grilled Chicken Sandwiches to the first 25 customers who visit Mary Brown's stores across the country on March 28, 2023.
Juicy Grilled Chicken Sandwiches
Mary Brown's Just Added a Brand-New Grilled Chicken Sandwich
Trend Themes
1. Grilled Chicken Sandwich Trend - There is an emerging trend for healthier, grilled chicken sandwiches that can create an opportunity for fast-food chains to incorporate more non-deep-fried options on their menu.
2. Plant-based Sandwich Trend - As more people move towards plant-based diets, there is a trend of offering plant-based sandwiches to attract customers who prefer such options, which can offer a great opportunity for restaurants to offer more vegetarian and vegan meal choices.
3. Online Ordering Trend - Due to the pandemic, customers prefer online ordering systems, which can create an opportunity for the restaurant industry to adopt better and efficient online systems that enable them to process online orders smoothly and in a timely manner.
Industry Implications
1. Fast Food Industry - Fast-food chains can expand their menu offering by introducing more non-deep-fried and grilled chicken sandwiches, giving customers healthier options while still maintaining the convenience and speed of traditional fast food.
2. Restaurant Industry - Restaurants can leverage the trend of plant-based sandwiches to offer more vegetarian and vegan meal options, expanding their customer base and appealing to health- and environmentally-conscious customers.
3. Technology Industry - Technology companies can capitalize on the trend of online ordering by offering restaurants more efficient and user-friendly online ordering systems and software that can help them streamline their operations and improve their delivery and pickup processes.