Chiquita has launched a promotion that will give branded prices to Spotify users. The branded prizes can be accessed through scanning banana stickers, in order to access playlists, as well as five different remixes of the company’s original song dating back to the 1950s. The playlist can also be differentiated by mood, with a ‘feel happy playlist, or a ‘smile workout’ playlist.
Additionally, the company launched a ‘Golden Banana’ brand sticker that allows customers to access games and prizes.
Overall putting scannable codes on merchandise is a creative way to engage customers through promotions and offering prizes and playlists could entice a number of consumers to choose Chiquita items over other competing companies. Offering a streaming playlist can also entice younger consumers.
Scannable Banana Sticker Promotions
Chiquia is Offering Branded Prizes Including Spotify Playlists
Trend Themes
1. Scannable Codes - The use of scannable codes on merchandise is a creative way to engage customers through promotions.
2. Branded Prizes - Offering prizes and playlists could entice a number of consumers to choose Chiquita items over other competing companies.
3. Streaming Playlists - Offering a streaming playlist can entice younger consumers to choose Chiquita items over other competing companies.
Industry Implications
1. Consumer Goods - Consumer goods companies can use scannable codes to offer promotions and branded prizes to engage with customers.
2. Music - Music companies can partner with consumer goods companies to offer streaming playlists through scannable codes on merchandise.
3. Marketing/advertising - Marketing and advertising firms can offer creative solutions to enable businesses to engage with customers through scannable codes on merchandise.