Last year, Cheetos introduced branded accessories and apparel pieces inspired by its own cheesy snacks. Now, the snack brand is pushing this concept further by launching a campaign on Betabrand for a line of "Snackwear" that helps to store the snacks and keep fingers clean.
Some the outrageous creations in the Easter-themed Spring Snack Line 2017 from Cheetos include 'The Snackscot,' an acsot that's been upgraded with a pocket, 'The Snack Stasher Dress' and 'Snacking Gloves' to protect one's hands from getting coated in cheesy orange dust.
Over the past few years, many food brands and fast food chains have taken it upon themselves to create lifestyle and fashion products that help to feed a consumer's obsession with foodie culture.
Snack-Storing Accessories
Cheetos is Launching a Line of Branded Accessories Called "Snackwear"
Trend Themes
1. Branded Accessories - Disruptive innovation opportunities lie in creating unique and functional accessories that align with a brand's identity.
2. Foodie Lifestyle Products - There is potential for disruption in the market by developing lifestyle products that cater to the growing foodie culture.
3. Functional Fashion - Innovative fashion solutions, like Cheetos' Snackwear, that serve practical purposes can disrupt the fashion industry.
Industry Implications
1. Fashion - Fashion brands can explore the concept of functional fashion by incorporating unique features into their designs.
2. Food and Beverage - Food and beverage companies can expand their offerings by creating lifestyle products that resonate with their target audience.
3. Advertising and Marketing - The advertising and marketing industry can capitalize on the trend of branded accessories by developing creative campaigns and collaborations.