This Absolut + Pantone brand concept is the design work of the Txaber creative agency and imagines the utilization of the color brand as a way to convey flavor. The various bottles within the design concept are completely covered in the color from top to near the bottom with the brand's signature label that details the color and style.
Consumers shop with their senses as much if not more than with their needs in mind, which is being understood by a number of different brands that are focusing quite intently on packaging designs. The Absolut + Pantone brand concept sees what can happen when alcohol and design brands merge to create a packaging design that's focused on the literal consumption of a design concept.
Color-Coordinated Vodka Branding
The Absolut + Pantone Brand Concept Merges Color and Flavor
Trend Themes
1. Design-driven Packaging - Alcohol and design brands are merging to create a packaging design that focuses on the literal consumption of a design concept.
2. Color-driven Branding - Utilizing color as a way to convey flavor is becoming a popular design trend for alcohol brands.
3. Sensory Shopping Experience - Brands are understanding the importance of creating a sensory shopping experience for consumers, with a focus on packaging design.
Industry Implications
1. Alcohol Industry - The alcohol industry can benefit from incorporating design-driven packaging and color-driven branding to attract and retain consumers.
2. Design Industry - The design industry has an opportunity to partner with alcohol brands to create innovative packaging designs that enhance the consumer's shopping experience.
3. Consumer Packaging Industry - The consumer packaging industry can help alcohol brands incorporate design and color into their products while maintaining functionality and safety standards.