Beachwaver, which is known for its iconic hair tools, is now introducing a new wave of products, including an innovative Braid Balm. The product is branded as "pre-braid prep" as it helps to create smooth, frizz-free braids, or other styles that could benefit from some smoothing power such as a sleek bun or ponytail.
The Braid Balm is one of the products that can be found in Beachwaver’s new Make Waves collection. As such, the hair care product can also be used to create defined wavy hairstyles when consumers sleep with their braids in.
Braid Balm boasts a unique foam formula that’s powered by the brand’s HIx Bond Multipliers that actually strengthen hair with each use.
Wave-Making Hair Foams
Beachwaver's 'Braid Balm' Boasts an Innovative Foam Formula
Trend Themes
1. Innovative Hair Care Products - The introduction of Beachwaver's Braid Balm showcases the trend of innovative hair care products that offer unique formulas to solve specific hair styling needs.
2. Pre-braid Preparation - The concept of pre-braid preparation is a growing trend, as seen in the Braid Balm, which helps create smooth and frizz-free braids or other styles that require smoothing power.
3. Multifunctional Hair Styling - The Braid Balm from Beachwaver's Make Waves collection represents the trend of multifunctional hair styling products that can be used to create different hairstyles and effects.
Industry Implications
1. Hair Care - The hair care industry has an opportunity to create more innovative and targeted products like Beachwaver's Braid Balm, which caters to specific hair styling needs.
2. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of pre-braid preparation by developing products that provide effective solutions for smoothing and styling before braiding.
3. Fashion and Accessories - The fashion and accessories industry can benefit from the trend of multifunctional hair styling products, as these provide consumers with versatile options to complement their outfits and overall style.