There are a huge number of women who never have a proper bra fitting and end up with an ill-fitting undergarment with straps that either pinch, mark or sag. However, True&Co; is one company that's on a mission to do things differently, including using data to reveal how women shop for lingerie. The brand's 'Uniform' collection was created with data from 500,000 women, making sure that your undergarments fit as they should for your specific body type.
In order to get started, True&Co; has women take a quick quiz, which helps to evaluate bra fit using the TrueSpectrum bra-sizing system. For example, if you find that your bra straps tend to dig into your shoulders, True&Co; suggests that you may have picked the wrong band or cup size.
Custom-Fit Lingerie
True&Co;'s Uniform Lingerie Collection Sourced Fit Data From Thousands of Wome
Trend Themes
1. Custom-fit Lingerie - The rise of custom-fit lingerie tailored to women's specific body types based on data from thousands of women presents opportunities for innovators to leverage data analytics and technology to design personalized undergarments.
2. Data-driven Apparel Sizing - The application of data analytics to apparel sizing, as demonstrated by True&Co;'s Uniform collection, creates opportunities for disruptive innovation in the fashion industry and reinforces the importance of understanding customer data to deliver personalized products for improved customer satisfaction.
3. Online Personalized Shopping - The shift towards online shopping and personalized experiences, as seen in True&Co;'s quiz-based approach to bra fitting, indicates a growing trend in e-commerce towards utilizing data and customer feedback to create tailor-made shopping experiences.
Industry Implications
1. Lingerie - The lingerie industry has an opportunity to better serve women by utilizing data and technology to offer personalized products that fit a wider range of body types and deliver an improved shopping experience.
2. Fashion - The fashion industry has opportunities to incorporate data-driven sizing and personalized shopping experiences to improve customer satisfaction and loyalty, opening up possibilities for innovative solutions using technology and analytics.
3. E-commerce - The e-commerce industry has an opportunity to leverage data and technology to create unique shopping experiences tailored to individual customers, such as personalized sizing and product recommendations, which can increase customer engagement and loyalty.