Turin-based design studio Marcante-Testa is tasked with creating a visually appealing and chic identity for a boutique fashion store. The location is in Milan and the label is Imarika.
The brief called for an interior arrangement that embraced functionality. The main component of design that Marcante-Testa facilitates for the boutique fashion store is a dusty-pink partition made of clay. Accompanying colors include pale yellows and inviting blues. The pastel color palette and accompanying material choice are what makes Imarika's Milan destination captivating and welcoming. When creating the display opportunities for the store, Marcante-Testa drew inspiration from the retail landscape of the 1950s. Inducing the space with such an ethereal and dynamic quality will surely go a long way in delighting consumers with an elegant and soft aesthetic.
Photo Credits: Carola Ripamonti
Pastel-Colored Boutique Fashion Stores
Marcante-Testa Arranges a Tasteful & Ethereal Shop Interior
Trend Themes
1. Pastel-colored Interiors - The use of pastel colors in interior design creates a visually appealing and welcoming atmosphere.
2. Boutique Fashion Stores - The rise in boutique fashion stores offers unique and curated shopping experiences.
3. Retail Design Inspired by the 1950s - Drawing inspiration from the retail landscape of the 1950s brings a nostalgic and vintage charm to modern stores.
Industry Implications
1. Interior Design - The demand for visually appealing and functional interior design is growing, especially in the retail sector.
2. Fashion Retail - Boutique fashion stores provide an opportunity for niche brands to showcase their unique offerings.
3. Retail Display and Visual Merchandising - Innovative display opportunities and enticing visual merchandising techniques enhance the overall shopping experience.