Teleflora, the flower delivery company, launched a social media ad campaign to promote its Christmas-themed bouquet collection. The campaign is titled 'The Elf' and it combines CGI and live-action footage, and it has both 15 second and 30-second ads. The ad runs across various platforms including YouTube, Facebook, Instagram, Twitter and more. Additionally, the new campaign follows the brand's marketing direction, which was outlined two years ago with the 'Love Out Loud' campaign.
The company decided to run the campaign on social media due to the fact that consumers engage with these mediums more and more. Teleflora believes that through its campaign it can reach young adults who mostly consume ad-free content on platforms like Netflix.
Teleflora's Christmas bouquet collection has prices ranging from $55-80.
Social Media Flower Ads
Teleflora Launched a Campaign for Its Holiday Bouquet Collection
Trend Themes
1. CGI and Live-action Integration - Opportunity for brands to create visually captivating and engaging ad campaigns by combining CGI and live-action footage.
2. Social Media Advertising - Increasing importance of social media as a primary advertising platform, offering businesses a way to reach a wider audience and target specific demographics.
3. Targeting Young Adults - Recognition of the need to reach young adults who prefer ad-free content on streaming platforms, leading to innovative marketing strategies on social media.
Industry Implications
1. Flower Delivery - Flower delivery companies can leverage social media advertising to showcase their products and attract a broader range of customers.
2. Digital Marketing - This trend presents digital marketing agencies with an opportunity to specialize in social media advertising strategies that effectively engage younger audiences.
3. Streaming Services - Streaming platforms can explore partnerships with brands to integrate targeted ad campaigns that resonate with their young adult viewers.