The Bottlegreen Vodka Spritz range has been created by the SHS Drinks-owned brand as a new series of libations that make use of its premium soft drink for a delicious canned cocktail experience.
The ready-to-drink (RTD) beverages were created in collaboration with Edwards 1902 for the spirit in the recipe and come in with a 5% ABV and 150-calories per can. The drinks come in three flavors including Raspberry, Elderflower and Lime & Mint, which are each priced at £2.50 per can. The drinks have been announced just ahead of the entertaining months to provide consumers with an alternative to higher alcohol alternatives.
Head of Marketing Sarah Lawson spoke on the Bottlegreen Vodka Spritz saying, "We are thrilled to unveil this collaboration between Bottlegreen and Edwards 1902. Our shared passion for quality and superior taste has resulted in a vodka spritz range that delivers a truly refreshing alternative for the ready-to-drink can market. The RTD category is dominated by high ABV cocktail cans that are often high in calories and sugar. Our research identified a gap for something premium and lower in calories but without any compromise in taste – a common need that was only currently being fulfilled by gin-based products."
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Trend Themes
1. Premium RTD Canned Cocktails - Innovative range of premium canned cocktails created with premium soft drinks and spirits, offering a refreshing alternative to traditional high-alcohol RTD beverages.
2. Low-calorie Alcoholic Beverages - New series of libations with 150 calories per can cater to the consumer demand for lower-calorie alcoholic drink options without sacrificing taste or quality.
3. Collaborative Cocktail Creations - Partnerships like Bottlegreen and Edwards 1902 collaboration showcase the potential for unique and flavorful cocktail collaborations in the market.
Industry Implications
1. Beverage - The Beverage industry can explore opportunities in creating premium RTD canned cocktails to meet consumer demand for innovative and refreshing alcoholic beverages.
2. Alcohol - The Alcohol industry can capitalize on the trend of low-calorie alcoholic beverages by developing new product ranges that cater to health-conscious consumers while maintaining flavor profiles.
3. Collaborations - The Collaborations industry has potential for disruptive innovation by fostering partnerships between soft drink brands and spirit producers to create unique and marketable cocktail creations.