Bottled Amsterdam canal water is perhaps the most expensive bottle of water that you can't (or shouldn't) drink. The Dutch city is celebrating the 400th birthday of its canals by bottling some of the water in them and selling it. That's right, for the low price of $68.98 you too can own water pulled from Amsterdam's canals.
While buying water souvenir canal water may sound silly, stranger things have happened. Sand from beaches across the world has been packaged and sold, as has trash from New York City. The bottled Amsterdam canal water comes in an artistic container that details the history of the canals and would make a unique art piece for a Dutch expatriate or world traveler.
Undrinkable Art Water
Bottled Amsterdam Canal Water Commemorates 400 Years of the City's Waterways
Trend Themes
1. Artisanal Water - The trend of bottling and selling water from specific sources for artistic and souvenir purposes, with disruptive innovation opportunities in packaging and marketing.
2. Sustainable Souvenir - The trend of offering sustainable souvenirs that showcase a location's unique features, with disruptive innovation opportunities in creating eco-friendly and creative packaging solutions.
3. Heritage Marketing - The trend of marketing products that are inspired by history and tradition, with disruptive innovation opportunities in creating unique product descriptions that highlight the cultural values of a location.
Industry Implications
1. Bottled Water - The bottled water industry faces an opportunity to innovate with creative packaging solutions and targeting niche markets for souvenir and art water.
2. Tourism - The tourism industry can take advantage of the sustainable souvenir trend by offering unique and eco-friendly products that represent a location's cultural or natural heritage.
3. Art and Design - The art and design industry can benefit from the trend of artisanal water by creating innovative packaging solutions that emphasises the unique qualities of a location's water sources.