Peach is a new brand from Grove Collaborative and its sister site Roven Beauty that makes plastic-free, bottle-free products for the hair, face and body. The brand makes brightly colored bars that cut down on packaging waste, helping to make sustainability fun and accessible. According to the brand, a single Peach shampoo bar is equivalent to about two 8.5-ounce shampoo bottles and one conditioner bar is the same as three 8.5-ounce conditioner bottles.
As well as being able to invest in bundled hair care sets specifically for dry and dull, damaged, fine and flat hair, consumers will find other bottle-free solutions like the Peach Moisturizing Hand & Body Bar, which promises to support all skin types, especially at a time when many people are experiencing discomfort and dryness from overwashing.
Bottle-Free Skincare Bars
Peach Makes Bottle-Free Products for the Hair, Face & Body
Trend Themes
1. Plastic-free Products - Disruptive innovation opportunity: Develop sustainable alternatives to traditional plastic packaging for various consumer products.
2. Bar Products - Disruptive innovation opportunity: Explore the development of solid bar products as an eco-friendly and convenient alternative to liquid formulations.
3. Sustainable Personal Care - Disruptive innovation opportunity: Create a line of sustainable personal care products that reduce packaging waste and promote environmentally friendly practices.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Transform the beauty and personal care industry by offering bottle-free and sustainable alternatives to traditional products.
2. Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions that prioritize environmental sustainability and reduce waste.
3. Consumer Goods - Disruptive innovation opportunity: Introduce new products and packaging formats that align with the growing consumer demand for sustainable and eco-friendly options.