Tarte Cosmetics is now introducing Awake as its new direct-to-consumer sister brand, which puts a focus on affordable botanical skincare solutions for busy people who always find themselves on the go. As a jam-packed schedule can often cause one to miss out on sleep, Awake prides itself on offering "beauty sleep in a bottle" and simple solutions that can easily be integrated into one's life without extensive routines.
All of the products from Awake are cruelty-free, as well as free from parabens, mineral oil, phthalates, petrolatum, gluten, BHT, triclosan and sodium lauryl sulfate. Some of the inventive products available from the brand include vitamin-enriched lip balms, radiance-boosting moisturizers, serums, concentrates and the Eye Opener Brightening Liner.
While Awake's product formulas are serious about combining the benefits of nature and science, the packaging is bright, playful and uplifting.
Restorative Botanical Skincare
'Awake' Introduces Affordable Botanical Skincare Solutions
Trend Themes
1. Affordable Botanical Skincare - Disruptive innovation opportunity: Develop affordable botanical skincare products that cater to consumers with busy lifestyles.
2. Beauty Sleep in a Bottle - Disruptive innovation opportunity: Create skincare products that offer the benefits of a good night's sleep in a convenient bottle.
3. Cruelty-free and Clean Beauty - Disruptive innovation opportunity: Explore the development of cruelty-free and clean beauty products that are free from harmful ingredients.
Industry Implications
1. Skincare Industry - Disruptive innovation opportunity: Incorporate botanical and natural ingredients into skincare products to meet the growing demand for cleaner and more sustainable beauty options.
2. Direct-to-consumer Industry - Disruptive innovation opportunity: Create direct-to-consumer skincare brands that offer affordable and convenient solutions for busy individuals.
3. Clean Beauty Industry - Disruptive innovation opportunity: Develop clean beauty brands that prioritize cruelty-free and environmentally friendly practices.