This botanical candy packaging makes it clear that the brand is targeted towards adults rather than the children that most sweet treats are marketed towards.
Designed by Chusheng Patrick Chen from the New York School of Visual Arts, the student project was designed for 'Sweet Botanicals' candy. The packaging comes in the form of wide cardboard cylinders with white backdrops and monochrome interiors that each match the colors of the flavor the specific candies are made up of. The range includes flavors such as pear, plum, cherry and pineapple. The labeling itself is simple and sophisticated, making it clear these fruity candies were made for older demographics.
This botanical candy packaging reveals a sophisticated brand identity that is likely to appeal to health-conscious consumers.
Cylindrical Candy Packaging
This Botanical Candy Packaging Targets Older Demographics
Trend Themes
1. Sophisticated Packaging - The trend of botanical candy packaging reveals a sophisticated brand identity that is likely to appeal to health-conscious consumers and older demographics.
2. Targeting Older Demographics - The trend of targeting older demographics is disrupting the traditionally child-focused candy market and providing opportunities for niche brands with unique packaging and flavors.
3. Monochrome Interiors - The trend of monochrome interiors in cylindrical packaging provides a clean, minimalistic look that can attract consumers looking for a more refined, mature product aesthetic.
Industry Implications
1. Candy Industry - The candy industry can benefit from disruptive packaging designs that target unique demographics and embrace the trend of health-consciousness.
2. Specialty Food Industry - The specialty food industry can capitalize on the trend of targeting older demographics with unique, health-conscious product lines that feature sophisticated packaging.
3. Design Industry - The design industry can explore opportunities to disrupt traditional packaging design by creating unique, sophisticated packaging concepts that connect with consumers on visual and emotional levels.