A boutique beverage company from New Jersey is taking a unique approach to reaching its audience: it’s letting them change its web site in real-time.
Bot Beverages, whose vitamin-enhanced water is distributed nationwide, has just released http://www.botlandish.com, a modern new animated web site that is making full use of the popular social media site, Twitter.
Twitter users can control the bot site by tweeting specific hashtags. Names of recent tweeters are integrated into the site’s design to show who is influencing the site and which hashtags they are using. The site has reactive animations, funny sound effects, and six original music scores.
The Bot Bevarages site was designed and developed by award-winning interactive firm, Periscopic.
Hashtag Powered Sites
Bot Beverages Website Controlled by Twitter Users
Trend Themes
1. Real-time Website Customization - Boutique beverage company Bot Beverages' real-time website customization approach using Twitter hashtags presents an opportunity for other brands to personalize user experiences and effectively connect with their audience.
2. Social Media Integration - Bot Beverages' website's seamless integration with Twitter to control website design indicates a potential trend in greater social media integration for businesses to optimize their online presence and marketing strategy.
3. Interactive Website Features - Bot Beverages' website's reactive animations, sound effects, and original music scores exemplify a trend in interactive website features that can improve user engagement and create memorable brand experiences.
Industry Implications
1. Beverage Industry - The use of real-time website customization through social media integration provides an innovative opportunity for beverage companies to differentiate themselves from competitors and build stronger connections with their consumers.
2. Interactive Design Industry - Bot Beverages' award-winning interactive website design by Periscopic highlights the potential for interactive design firms to create personalized and engaging experiences for brands looking to optimize their online presence.
3. Marketing Industry - Bot Beverages' unique use of social media to control its website design showcases a growing trend in social media marketing that enables brands to maximize their reach and effectiveness by directly involving their audience in their campaigns.