Streetwear imprint Born x Raised taps the expertise of Online Ceramics for its latest collaborative project -- the two present the Born Online collection. The inspiration behind the capsule is rooted in its digital heritage as it honors the generation raised by the internet. The joint collection is comprised of co-branded silhouettes including tees, hoodies, breathable mesh jerseys, and a highlight on the chenille patched letterman jacket.
These pieces are also joined by accessories in the form of snapbacks and fitted hats. All of the designs are made to bring forth a nostalgic element, tapping into memories of the early 2000s. This is captured through visuals such as blingee graphics, ASCII artwork, and more. The campaign is shot on 35mm film to emphasize the aesthetic more so and it stars DJ Softest Hard.
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Trend Themes
1. Digital Nostalgia Fashion - The collection's use of early 2000s aesthetics through blingee graphics and ASCII artwork presents an opportunity to reinvent nostalgic digital culture in modern streetwear.
2. Collaborative Streetwear Projects - The partnership between Born x Raised and Online Ceramics highlights a trend in collaborative efforts that blend unique brand identities to create distinct fashion lines.
3. Vintage Photography Revival - Utilizing 35mm film for the campaign emphasizes the growing trend of integrating vintage photography techniques into contemporary marketing strategies.
Industry Implications
1. Streetwear Industry - Collaborations between streetwear brands offer new ways to tap into diverse consumer bases and create limited edition, highly sought-after collections.
2. Digital Art Industry - Incorporating digital elements such as blingee graphics into fashion can spur innovation within digital art by expanding its application and audience.
3. Fashion Marketing - The use of retro photography methods, like 35mm film, in marketing campaigns can enhance brand storytelling and resonate with audiences that value authenticity.