Summer season is a traditional time for music festivals, open-air parties and brain-freezing cocktails. That's how the product idea for Wavey Ice, boozy ice lollies, was born. When Alex Situnayake, the founder of the Wavey Ice Brand, decided that he could apply cocktail mixing principals to ice lolly production. The idea quickly took off, and Wavey Ice Lollies appeared at music festivals, beaches and street parties such as Protein block party, Notting Hill Carnival and Brixton Splash.
Now the team is running a crowdfunding campaign to support its online sales, organize its own music events and set up a production line.
Wavey Ice is alcoholic ice pop brand and each piece contains about 5.3% alcohol.
Currently, consumers can choose between three flavors: Watermelon & Vodka, Sour Apple & Gin, and Black Grape & White Rum.
Boozy Ice Lollies
'Wavey Ice' Makes Refreshing Summer Treats with an Alcoholic Kick
Trend Themes
1. Alcoholic Ice Pops - The trend of boozy ice lollies is gaining popularity, offering a refreshing summer treat with an alcoholic twist.
2. Cocktail-inspired Treats - The trend of applying cocktail mixing principles to ice lolly production is creating innovative and unique frozen treats.
3. Crowdfunding for Food Startups - The trend of using crowdfunding campaigns to support food and beverage startups is allowing brands like Wavey Ice to raise funds and expand their business.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to capitalize on the growing demand for alcoholic ice pops and cocktail-inspired treats.
2. Event and Festival - The event and festival industry can incorporate boozy ice lollies as a refreshing and unique offering at music festivals, beach parties, and street events.
3. E-commerce - The e-commerce industry has the potential to support the online sales of alcoholic ice pops, making it easier for consumers to enjoy these frozen treats at home.