For consumers who want to take their self-care routine to the next level, Holler & Glow's new Booty Goals bum mask might be a fun option. Though the idea of a sheet mask for different parts of the body may sound unusual, these niche products have become increasingly popular in the past few years.
Holler & Glow is an affordable beauty brand available from Superdrug. Recently, the brand debuted a line of boob and bum masks that are designed to help consumers pamper their bodies. The Botty Goals bum mask is a thong printed mask that is infused with peppermint extract and plant collagen. As you might have guessed, the mask is intended to be placed on your derriere for a short amount of time to soothe and hydrate the skin—the same concept can be applied for the brand's Asset Rich boob masks.
Hydrating Derriere Sheet Masks
Holler & Glow's New Booty Goals Bum Mask is a Niche Beauty Product
Trend Themes
1. Niche Sheet Masks - Opportunity for beauty companies to create sheet masks for various parts of the body beyond the face.
2. Body Part-specific Self-care Products - Rising trend of consumers seeking self-care products for specific parts of the body, creating opportunity for specialized brands.
3. Affordable Body Beauty Products - Growing demand for cost-effective self-care products that target less popular body parts.
Industry Implications
1. Beauty - Innovative beauty companies could launch inexpensive sheet masks for a range of body parts, creating a new sub-category in the industry.
2. Wellness - Wellness brands could tap into the growing body part-specific self-care trend by developing specialized products for various parts of the body beyond the face.
3. Retail - Leading retailers could expand their personal care offerings to cater to the demand for body beauty products that are affordable and target niche parts of the body.