Labeled as 'Bookmarc,' Marc Jacobs' new branch of stationary designs are targeting studying fashionistas. From pencil cases to regular and coloured pencils, Marc Jacobs will get you to school in style.
Bookmarc will be launching in the Winter of 2010 in bookstores around New York City where he will extend the Jacobs empire to an entirely new lifestyle of academics, style and trends. Check out the featured gallery to take a glimpse at the 'Bookmarc' collection.
Fashionable Scholastics
The Marc Jacobs 'Bookmarc' Collection Makes Learning Fun
Trend Themes
1. Fashionable Stationary - Expanding the fashion industry into the stationary market, there is an opportunity for disruptive innovation by combining style and functionality in school supplies.
2. Academic Fashion - The trend of incorporating fashion into academic settings opens up opportunities for disruptive innovation by creating stylish and trendy school supplies.
3. Studying in Style - Providing fashionable stationary for fashion-conscious students presents an opportunity for disruptive innovation in the school supply industry.
Industry Implications
1. Fashion - The fashion industry can explore innovative ways to expand into the stationary market and create stylish school supplies.
2. Education - The education industry can leverage the trend of incorporating fashion into academic settings by partnering with fashion brands to offer stylish school supplies.
3. Retail - Retailers can tap into the trend of fashionable stationary by curating collections of stylish school supplies to attract fashion-conscious students.