Reality-Defying Videos

Watch the Alexander McQueen PUMA 2010 'The Book of Five Rings' Video

It's incredible how idolized and influential the late Alexander McQueen has become in such a short time. Late last year Puma and Alexander McQueen teamed up with SHOWstudio to organize a competition for young film makers to create the new 'Book of Five Rings' video for the spring/summer 2010 collection.

The winning film maker Sean Capone has created 5 short films that's finally hit the web. Following 'The Book of Five Rings' theme the videos have a classic McQueen feel with skulls, trippy visuals and a 3-D appearance. Be sure to check out the video for the full affect of the collaboration.
Trend Themes
1. Reality-defying Videos - Disruptive innovation opportunity: Create immersive and visually stunning videos that challenge the viewer's perception of reality.
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1. Fashion - Disruptive innovation opportunity: Incorporate virtual reality and augmented reality technology to enhance the fashion shopping experience.
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