This year, Wingstop is spreading the love to the singletons on Valentine's Day with its Boneless Valentine's Day promotion. The chicken franchise is offering a special one-day-only boneless chicken deal to reward those whose relationship status is set to single this year.
On February 14th, 2022, the restaurant franchise is changing the price of boneless wings to $0.70. In addition, singles are also rewarded with a reduced price of $4.49 for a regular order of Thigh Bites. Valentine's Day can be a lonely celebration for some folks who are left without romantic plans with a significant other. Wingstop wants to encourage everyone to treat and romance themselves this year through its promotion. The goal is to celebrate self-love through delicious food.
Anti-Relationship Valentine's Chicken Meals
Wingstop is offering a Boneless Valentine's Day Promo
Trend Themes
1. Self-love Food Promotions - A trend of offering food promotions that celebrate self-love and personal indulgence.
2. Single-friendly Marketing - A trend of marketing towards the single population rather than exclusively towards couples on Valentine's Day.
3. Anti-valentine's Day Marketing - A trend of marketing promotions that take a humorous or cynical approach to Valentine’s Day.
Industry Implications
1. Fast Food Industry - Fast food chains can tap into this trend by creating marketing promotions that cater to single people on Valentine's Day.
2. Food and Beverage Industry - Food and beverage companies can take advantage of this trend by rebranding or creating new products that are specifically marketed towards 'treating yourself' on Valentine's Day or other holidays.
3. Marketing Industry - Marketing agencies can harness this disruptive trend by creating advertising campaigns that celebrate self-love and individualism during Valentine’s Day instead of the typical couple-focused promotions.