PUMA works in collaboration with Mattel's Hot Wheels on introducing a new collaborative sneaker entitled the 'Bone Shaker.' The Bone Shaker is a reworked iteration of the label's signature RS-X silhouette, with design touches that recall the nostalgic toy cars. Across the uppers are a predominantly black hue, with contrasting bright pops of blue and yellow tones.
The colorway draws inspiration directly from the Bone Shaker toy car that made its first debut back in 2006. This collaborative project is meant to celebrate Hot Wheels' 50th year with plans for more colorways later this season. The formstrip signature to PUMA is designed to look like its moving to nod to the overall theme of the sneaker.
Toy Car-Inspired Sneakers
PUMA and Mattel's Hot Wheels Drop the 'Bone Shaker' Sneaker
Trend Themes
1. Collaborative Sneaker Collections - The collaboration between PUMA and Mattel's Hot Wheels highlights the trend of brands partnering to create unique sneaker designs with nostalgic references.
2. Nostalgic Design Influences - The 'Bone Shaker' sneaker's design draws inspiration from nostalgic toy cars, reflecting the trend of incorporating retro elements into contemporary fashion.
3. Celebrating Milestone Anniversaries - Hot Wheels' 50th anniversary provides an opportunity for brands to engage in partnerships and release commemorative products, creating disruptive innovation opportunities in the toy and fashion industries.
Industry Implications
1. Footwear Industry - The 'Bone Shaker' sneaker collaboration between PUMA and Mattel's Hot Wheels demonstrates how footwear brands can venture into unique partnerships to create limited-edition products that cater to nostalgic consumer preferences.
2. Toy Industry - The collaboration between PUMA and Hot Wheels showcases the potential for toy brands to expand their reach and market presence by entering the fashion industry through sneaker collaborations.
3. Fashion Industry - The collaborative sneaker collection between PUMA and Hot Wheels signifies the trend of incorporating pop culture and nostalgia into fashion, providing disruptive innovation opportunities for brands to create unique products that resonate with consumers.