Ever since the release of the Oscar winning film, Slumdog Millionaire, the world has taken to everything Bollywood. From the colourful fashions to the upbeat music and ethnic dances, Bollywood is the new hot thing in the entertainment biz. Quickly following A. R. Rahman’s Oscar win of "Jai Ho," the Pussycat Dolls, alongside Rahman, swiftly rerecorded an English version of the song and have released it as their new single. The music video features the Dolls wearing Indian-inspired clothing, with Bollywood-style dancing, paying homage to the original film’s dance sequence.
But PCD aren’t the only ones who have been inspired by this new trend. Britney Spears has remixed her hit song, "Me Against the Music," with Indian back beats and performs it during her current tour, "The Circus." Spears and her dancers are all clad in beaded, colourful, Indian clothing during this performance and the choreography looks like it is straight out of a hit Bollywood film.
My trend senses are telling me that there is going to be a lot of Indian inspired jewelery and clothing hitting the stores soon, along with a lot of sampling of Indian music on the radios.
Bollywood Mania
Even Britney Spears Infuses Her Concert With ‘Slumdog Millionaire' Mov
Trend Themes
1. Indian-inspired Jewelry - This trend presents an opportunity for jewelry designers to create Indian-inspired pieces that appeal to the growing interest in Bollywood fashion.
2. Indian-inspired Clothing - Fashion retailers can capitalize on the Bollywood trend by offering Indian-inspired clothing options that align with the vibrant and colorful style seen in films like 'Slumdog Millionaire.'
3. Indian Music Sampling - Music artists and producers can tap into the popularity of Bollywood by incorporating Indian music elements into their compositions, introducing a new and unique sound to the mainstream music industry.
Industry Implications
1. Jewelry Design - Jewelry designers can tap into the demand for Indian-inspired accessories and create unique pieces that cater to consumers interested in Bollywood fashion.
2. Fashion Retail - Fashion retailers have the opportunity to curate collections of Indian-inspired clothing that reflect the vibrant style of Bollywood films and cater to the growing interest in this trend.
3. Music Production - Music producers and artists can explore incorporating Indian music elements into their compositions, adding a fresh and captivating sound to the music industry.