Design Scene's 'Spirit of Now' editorial embodies a bold style aesthetic and features models Cat and Ryan. The beauties channel rockstars in the series and are captured by photographer Antoine Larochelle's lens.
Posing against an all-white backdrop, the models showcase their eye-catching wardrobe and experiment with wigs of various colors. Their bright hair and makeup complements their dynamic wardrobe -- handpicked by stylist Rima Chahine.
Chahine dresses her model muses in hippie-inspired motorcycle jackets and striped suiting that is MOD-themed. She also references the 70s with all-denim ensembles that are paired with pink wigs and temporary star tattoos, worn on models' faces. This bold style feature highlights fashions from luxury labels like Balmain, Thankoon and Givenchy along with more affordable names like Aldo and Call it Spring.
Carefree Rocker Editorials
Design Scene's 'Spirit of Now' Image Series Highlights Bold Styles
Trend Themes
1. Bold Style Aesthetics - Disruptive innovation opportunity: Develop a platform that allows consumers to experiment with bold fashion styles and accessories, offering convenience and affordability.
2. Hippie-inspired Fashion - Disruptive innovation opportunity: Create sustainable and ethically-made clothing lines that encompass the free-spirited, bohemian essence of the 70s, catering to conscious consumers.
3. Versatile Wig Trend - Disruptive innovation opportunity: Develop a mobile app that utilizes augmented reality technology to allow users to virtually try on various wig styles and colors, revolutionizing the beauty industry.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate virtual reality technology into fashion retail, enabling customers to have interactive virtual shopping experiences and try on outfits digitally.
2. Beauty - Disruptive innovation opportunity: Invest in biodegradable and eco-friendly materials for producing wigs and cosmetic products, catering to environmentally-conscious consumers.
3. Photography - Disruptive innovation opportunity: Develop intelligent photography tools that automatically enhance and modify subjects' hair and makeup in real-time, making photo shoots more efficient and versatile.