After purchasing a body wash starter set from Kankan, there will be a time when consumers need to replenish their stock and fortunately when that time comes, the brand offers a unique way for people to get their body wash refills. Rather
than packaging its body wash refills in flexible pouch packaging, as many brands do, Kankan opts for refill cans.
The cans are filled with natural botanical ingredients and oils, all without palm oil, SLS, silicone, parabens, artificial flavors or fragrances. Those who are looking for clean, cruelty-free and vegan-friendly products will be delighted to discover uniquely scented handmade varieties like Mandarin & Clary Sage for hands, Lemongrass & Juniper for the body and Chamomile & Lavender for sensitive skin, babies and young ones.
While some starter kits were created with small families in mind, others cater to larger households.
Canned Body Wash Refills
Kankan's Body Wash Refills are Packaged by the Can
Trend Themes
1. Packaging Innovation - Kankan's use of refill cans instead of flexible pouches presents an opportunity for companies to explore eco-friendly packaging alternatives.
2. Natural Ingredients - Kankan's focus on using natural, botanical ingredients without harmful chemicals may prompt more brands to switch to similar formulations and cater to consumers looking for clean and eco-friendly products.
3. Subscription Services - Kankan's refill model lends itself well to a subscription service, where customers can opt for regular deliveries of their preferred body wash scents, presenting an opportunity for brands to explore the subscription model for personal care items.
Industry Implications
1. Personal Care - Kankan's innovative eco-friendly packaging and natural formulation is an opportunity for the personal care industry to cater to conscious consumers seeking such products.
2. Subscription Boxes - Kankan's refill subscription model could inspire subscription box companies to explore offering refill options for everyday personal care items like body wash, shampoo and conditioner.
3. Eco-friendly Packaging - Kankan's use of cans instead of flexible pouches presents an opportunity for the packaging industry to explore more sustainable and eco-friendly packaging alternatives for consumer goods.