3DLOOK enhances personalization in apparel with the launch of Body Shape Analytics, which will provide companies with greater insight into their customers’ unique shapes and sizes, helping to create products that fit a more diverse range of bodies, even amongst customers with the same height and weight.
The new feature utilizes customer measurements, collected through 3DLOOK’s mobile body scanning tools, to put unique, tailored body shape data at the center of fashion’s development cycle. 3DLOOK’s solution considers an extended set of parameters, including measurements, BMI, weight, landmark points and more, in order to build body profiles that truly represent a brand’s customer base.
By providing greater insight into customer demographics, 3DLOOK’s technology allows fashion businesses to do away with abstract data and generic grading rules, design garments that fit appropriately, and optimize inventory planning and distribution — while potentially unearthing new high-opportunity groups.
Body Shape Analytics
3DLOOK Unlocks a New Layer of Body Data for Apparel Manufacturing
Trend Themes
1. Body Shape Analytics - The demand for personalized fashion will continue to increase as it becomes easier for companies to collect and analyze customer data.
2. Mobile Body Scanning - More companies will integrate mobile body scanning technology to gather accurate and detailed customer data for customized apparel production.
3. Data-driven Garment Design - Fashion brands will increasingly rely on data analytics to design garments that fit accurately and meet the needs of diverse body types and sizes.
Industry Implications
1. Fashion - Body shape analytics will revolutionize apparel manufacturing by allowing fashion brands to create more inclusive and better-fitting garments.
2. Retail - Retailers will utilize mobile body scanning technology to gather customer data and transition toward a more data-driven approach to offer personalized services and products.
3. Technology - The increasing demand for accurate and detailed data in fashion and other industries will fuel technological innovations in mobile body scanning and data analysis.