British-based artist Emma-Jane Cammack’s remarkable body art has been featured before on Trend Hunter. Shown here is her amazing series on body paint masquerading as sportswear.
Many sports are featured such as tennis, golf, soccer, cricket, basketball, horse racing, motorcycling and rowing - these are just the ten possible photographs that could be fitted here. She also has one with referees in their characteristic black and white.
It’s not just the painted models, but also the photographic tableaux Cammack comes up with. The models often act out scenes with other "actors" including some cheeky shots.
Body Paint Sportswear
Emma-Jane Cammack's Art of Sport
Trend Themes
1. Body Paint Sportswear - Opportunity for disruptive innovation in the sportswear industry by incorporating body paint as a unique design element.
2. Photographic Tableaux - Opportunity for disruptive innovation in the photography industry by creating artistic tableaux featuring body paint sportswear.
3. Sports-themed Body Art - Opportunity for disruptive innovation in the body art industry by combining sports themes with body painting techniques.
Industry Implications
1. Sportswear - The sportswear industry can explore the incorporation of body paint as a new design element, creating unique and eye-catching products.
2. Photography - Photographers can experiment with creating artistic tableaux featuring body paint sportswear, offering a fresh and visually striking perspective.
3. Body Art - Body art professionals can explore the integration of sports themes into their work, combining body painting techniques with athletic aesthetics.