Tanita, Japan's leading manufacturer of weight measurement scales and healthcare devices, collaborated with Sega on the 'Sega Saturn Console Body Composition Monitor,' which boasts a form that resembles a retro video game console.
The fully functional body composition monitor has the potential to track everything from one's weight and body fat percentage to BMI and more. As well the design of the unit itself mimicking a game console of the 90s, the box that the product comes in also references the nostalgic time. The Sega Saturn Console Body Composition Monitor is currently available for pre-order for a price of $127, making it a fun collectible for video game fans.
Across multiple industries, brands are turning back the clock to modernize previously released designs with updated modern-day technology.
Console-Inspired Body Scales
Sega and Tanita Created the Saturn Console Body Composition Monitor
Trend Themes
1. Retro-inspired Technology - Brands are capitalizing on nostalgia by combining retro designs with modern technology, creating innovative and collectible products.
2. Enhanced Health Monitoring - Integrating advanced tracking capabilities into everyday objects like body scales opens up opportunities for personalized health monitoring and improved wellness.
3. Cross-industry Collaboration - Collaborations between different industries, such as technology and gaming, result in unique products that appeal to a broader range of consumers.
Industry Implications
1. Consumer Electronics - Retro-themed body scales are indicative of the trend within the consumer electronics industry to merge nostalgia with modern features and functionalities.
2. Health and Wellness - The integration of advanced tracking capabilities in body scales presents disruptive innovation opportunities for the health and wellness industry, enabling more precise and comprehensive health monitoring.
3. Gaming and Entertainment - Collaborating with other industries, such as healthcare, allows the gaming and entertainment industry to diversify its product offerings and tap into new markets.