The Bobo's PB&Js cookies are a soft-baked treat that offers a new take on the classic sandwich recipe for consumers of all ages to enjoy.
The cookies come in two flavors including Strawberry and Grape, which are both crafted with whole grain oats for the soft-baked portion. The shelf-stable cookies are easy to enjoy out of the house without having to deal with any preparation or mess thanks to their convenient, single-serve format. The cookies each contain 17-grams of whole grains in every serving.
Founder Beryl Stafford spoke on the Bobo's PB&Js cookies saying, "We’ve reimagined the traditional peanut butter and jelly sandwich with a shelf stable version without the prep or the mess and it’s easy to take anywhere. It’s a trip down memory lane that can keep up with today's busy lifestyles."
Sandwich-Flavored Soft-Baked Cookies
Bobo's PB&Js Come in Two Flavors
Trend Themes
1. Sandwich-inspired Snacks - Opportunity for companies to innovate and create new snack offerings based on sandwich flavors and ingredients.
2. Convenient Single-serve Snacks - Opportunity for companies to create shelf-stable snack products that are easy to enjoy on-the-go without preparation or mess.
3. Whole Grain Snacks - Opportunity for companies to focus on using whole grain ingredients in snack products to appeal to health-conscious consumers.
Industry Implications
1. Snack Foods - Companies in the snack food industry can focus on creating new sandwich-inspired snacks, convenient single-serve options, and whole grain products.
2. Bakery - Bakery companies can innovate by creating new baked goods that incorporate sandwich flavors and ingredients, as well as focusing on the convenience and health benefits of their products.
3. Convenience Foods - In the convenience food industry, there is an opportunity to create new shelf-stable snack products that are easy to enjoy on-the-go, while also incorporating whole grain ingredients for added health benefits.